Portfolio
A mix of full builds and redesigns for businesses that needed to show up properly online.
Process
Before I design anything, I get a clear picture of two things: your business and the world around it. Where you are now, what you're trying to reach, and what your customers need, alongside your industry, your competition, and where the market and the work are heading. The site gets built on that, not on guesswork.
I design for the person on the other end of the screen: what they see, what they do next, what gets out of the way. The words get the same care, written to make your case and sound like you. Then I build it all to be fast, accessible, and easy to run.
Most projects have a piece that isn't obvious at the start. I take those on and figure them out, because the interesting problems rarely come pre-solved.
About
Over the last five-plus years that's meant work across just about every category, restaurants, retail, healthcare, nonprofits, heavy industry, enough different worlds that walking into a new one doesn't faze me. It helps that I've never had a manual for any of it: everything I do, I taught myself, so taking on something new and making it work is just how I operate.
Part of that adaptability is background. I've lived between countries and cultures and I'm bilingual, so reading an unfamiliar business comes naturally. The more useful part is what it's made me good at: spotting the thing that's off, the gap worth closing, the better way to do something, and saying so instead of waiting to be asked. Solutions over problems, as a habit.
Outside the work I shoot photos, DJ vinyl, and take my coffee more seriously than I should. I like making things, on and off the screen.